How-to guides for AI SEO
Step-by-step guides you can follow today, with copy-ready templates.
- How to Get Your Business Recommended by ChatGPT
ChatGPT recommends a business when it runs a web search, finds your pages or listings in the results, and sees enough agreeing detail to name you.
- How to Get Cited in Google AI Overviews
To be cited in a Google AI Overview, a page must be indexed and eligible to show in Google Search with a snippet.
- How to Rank in Perplexity and Get Cited
Perplexity searches the web live for each question and cites the pages it finds.
- How to Get Cited in Google Gemini
Gemini answers some questions with Google Search results and cites the pages it uses.
- How to Get Cited by Claude
Claude searches the web when a question needs current information and cites the pages it uses.
- How to Get Cited in Microsoft Copilot and Bing
Microsoft Copilot cites web sources, and the best evidence says Bing's index is the main gate, so being indexed by Bing comes first.
- How to Optimize Your Website for Google AI Mode
To optimize for Google AI Mode, make sure your pages are indexed and can show a snippet.
- How to Track ChatGPT and Perplexity Traffic in GA4
To track ChatGPT and Perplexity traffic in GA4, build a custom channel group called AI assistants.
- How to Check If ChatGPT and Other AI Bots Can Crawl Your Website
To check if ChatGPT can crawl your website, test four gates: your robots.txt rules for OAI-SearchBot (OpenAI's search bot), any firewall or CDN block, the page's status code and noindex tags, and…
- How to Write Content That AI Search Engines Quote
AI engines quote passages that answer one question fully and still make sense on their own.
- How to Create an llms.txt File
To create an llms.txt file, write a Markdown file that starts with an H1 site name, adds a one-sentence summary in a blockquote, then lists your key pages as links under H2 headings with short notes.
- How to Fix Wrong Information AI Says About Your Brand
You cannot edit an AI model directly, so you fix what it reads.
- How to Find the Questions People Ask ChatGPT About Your Industry
Nobody outside the AI companies can see every question people type into ChatGPT, so you build a close picture from first-hand sources.
- How to Do Query Fan-Out Research for AI SEO
To do query fan-out research, take one real buyer question, run it in an AI assistant that searches the web, and record every sub-search it runs.
- How to Get Mentioned on Reddit Without Getting Banned
To get mentioned on Reddit without being banned, join as yourself, read each subreddit's rules, answer real questions in depth, and say who you work for whenever you mention your own product.
- How to Measure Your Brand's Share of Voice in AI Search
To measure AI share of voice, write a fixed set of 30 to 50 buyer prompts, run each one in the AI engines your buyers use, and record which brands are mentioned or cited.
- How to Add FAQ Schema Markup to Your Website
Add FAQ schema by writing real questions and answers on the page, then describing them in JSON-LD using the FAQPage type, and testing the code in the Schema Markup Validator.
- How to Add HowTo Structured Data (and Whether You Should)
To add HowTo structured data, write numbered steps on the page, then describe them in JSON-LD with the HowTo type, a name, and a list of HowToStep items.
- How to Add Organization and Person Schema for E-E-A-T
Add Organization schema to your home or about page and Person schema to each author or founder page, written in JSON-LD with text that matches what readers see.
- How to Optimize Product Pages for ChatGPT and Google AI Mode Shopping
To optimize product pages for AI shopping, make price, stock, specs, shipping and returns visible in plain HTML, add matching Product schema, and keep your product feeds in step with the page.
- How to Get Your Local Business Recommended by ChatGPT and Google AI
To get a local business recommended by AI, make your Google Business Profile accurate, keep your name, address and phone identical everywhere, give each service its own page, earn real recent…
- How to Build Topical Authority Step by Step
To build topical authority, pick one narrow subject, list every question buyers ask about it, publish one strong page per question that answers first, and link the pages together with descriptive…
- How to Refresh Old Blog Posts for AI Search Freshness
To refresh old posts for AI search, pick pages whose facts have changed, make real improvements (new sourced numbers, a worked example, an answer-first intro), then update the visible date, the…
- How to Capture Hallucinated URLs With 301 Redirects
To fix 404 errors from ChatGPT links, find the missing URLs that AI visitors hit, map each one to the closest real page by meaning, and add a 301 redirect for it.
- How to Audit Your Brand in AI Search
To check what ChatGPT says about your brand, write 20 to 30 realistic customer prompts, run each one in ChatGPT, Perplexity, Gemini and Google AI Mode, and record four things per answer: whether you…
- How to Set Up an AI Visibility Tracking Spreadsheet
To track AI search visibility manually, build a spreadsheet with four tabs: Prompts, Runs, Sources and Summary.
- How to Write Answer-First Introductions
To write a BLUF (bottom line up front) introduction, put the direct answer to the page's question in the first sentence, add one condition or number that makes it precise, then say what the page…
- How to Make Your Site Readable by ChatGPT (Server-Side Rendering)
In the last public test we can cite, from December 2024, ChatGPT's crawlers did not run JavaScript, so text that appears only after scripts run can be invisible to them.
- How to Speed Up Your Site for AI Crawlers
No public study we can find shows that faster pages get cited more by AI assistants.
- How to Allow AI Crawlers in robots.txt
robots.txt allows every crawler it does not forbid, so a site with no AI-specific rules already allows AI crawlers at the robots.txt level.
- How to Block AI Training but Still Appear in AI Search
You can, because the big AI companies run separate bots for training and for search.
- How to Build an Expert Author Page That Shows E-E-A-T
An expert author page is a dedicated page about one writer that proves they know the topic.
- How to Show First-Hand Experience in Your Content
Show first-hand experience by including things only someone who did the work could provide: your own data, photos or screenshots, the exact steps you took, dated and named results, and what went…
- How to Build a Wikipedia Presence the Right Way
Most companies cannot get a Wikipedia page, and should not write their own.
- How to Optimize YouTube Videos for AI Overviews
No one can promise a YouTube video will appear in a Google AI Overview, because Google lists no special requirements.
- How to Optimize LinkedIn for AI Visibility
Make your LinkedIn profile public, state who you are and what you do in plain words, and keep your name, role, company description and website identical to what your own site says.
- How to Get Cited From Review Sites Like G2 and Capterra
To get recommended by AI through review sites, find which sites AI assistants already cite for your category, complete your profile there with facts that match your own website, and ask real…
- How to Earn Brand Mentions With Digital PR
To earn brand mentions for AI search, give journalists and publishers something they cannot write without you: original data, a named expert with a clear opinion, or a useful tool.
- How to Write Comparison Pages That Get Cited
A comparison page gets cited when it gives a clear verdict first, compares options on the same stated criteria in a table, shows first-hand evidence, and discloses your own interest.
- How to Write How-To Pages That Get Cited
A how-to page gets cited when its title matches the task, its first lines give the outcome and time needed, and each step is a single action that names the exact tool, setting or number.
- How to Create Programmatic Pages Without Triggering Spam Policies
Programmatic pages are safe when each page answers a real question with data that is specific to it and that readers cannot get elsewhere.
- How to Do Internal Linking for AI Search
Internal linking means linking your own pages to each other so crawlers and readers can find them and understand how they relate.
- How to Write Title Tags and Meta Descriptions in the AI Era
Write each title to say plainly what the page covers, with the main phrase first and a short brand name last.
- How to Use Search Console to Find AI Overview Queries
Open the Generative AI performance report in Search Console.
- How to Build a Prompt List for AI Visibility Tracking
Build a prompt list of about 30 questions, split into five buckets: customer problems, category discovery, comparisons, product selection and brand questions.
- How to Run a 30-Day AI SEO Sprint
A 30-day AI SEO sprint has four weeks: fix access and set a baseline, publish the first answer pages, add trust signals and outside listings, then re-test and decide.
- How to Run an AI SEO Audit Yourself
To run an AI SEO audit yourself, check five things in order: can AI crawlers reach and read your pages, do you have clear answer pages for buyer questions, do trust signals name real people, are you…
- How to Pick Keywords for AI SEO
To pick keywords for AI SEO, start with the questions your buyers ask, expand each into the related searches an AI runs behind it, then keep only topics where a lookup is likely, you can offer…
- How to Turn Customer Calls Into Pages AI Cites
To turn sales calls and support tickets into content, collect 20 to 30 recent conversations, tag every question and objection, count which ones repeat, and remove anything that identifies a person.
- How to Build a Glossary AI Engines Cite
To build a glossary that AI engines cite, choose terms your buyers actually ask about, give each term its own page, and open with a one or two sentence definition.
- How to Structure a Pricing Page So AI Can Quote It
To write a pricing page that AI assistants can summarise, put every price in plain, visible text, name each tier, list exactly what it includes, and state the billing terms beside the number.
- How to Write Case Studies AI Engines Cite
A case study that AI can cite states the result in the first sentence, then gives the starting point, what was done, the measured outcome and the time it took.
- How to Write Author Bios That Build Trust
A good author bio names the person, says what they do and what first-hand experience they have on this topic, and gives proof a reader can check.
- How to Measure AI SEO ROI
Measure AI SEO ROI in four layers, because no single number is reliable.
- How to Report AI SEO Results to Your CEO
Report AI SEO on one page with four parts: what changed, what it cost, what it produced, and what happens next.
- How to Hire an AI SEO Expert
Choose an AI SEO consultant by testing five things: they explain their plan in plain words, show proof you can verify, measure results honestly, do not guarantee outcomes, and give you access to your…
- How to Write an AI SEO RFP or Brief
A good AI SEO brief fits on two pages. State one business goal, list the questions customers ask, define what is in and out of scope, name the access you will give, show a budget range and a…
- How to Set Up Self-Reported Attribution for AI Leads
Add a required "How did you first hear about us?" question to every lead form, checkout and sales call, with "AI assistant (ChatGPT, Perplexity, Gemini, Claude)" as its own option and a free-text…
- How to Monitor AI Bot Activity in Server Logs
To see AI bots in your server logs, open your web server's access log and search the user-agent field for names such as GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-User, Claude-SearchBot,…
- How to Do AI SEO on a Small Budget
You can start AI SEO for close to nothing: let search bots read your site, fix your five most important pages, publish clear answers to the ten questions customers ask most, and track results by hand…
- How to Recover From a Traffic Drop Caused by AI Overviews
First confirm that AI Overviews caused the drop by comparing question-style queries with the rest in Search Console.
- How to Decide Where to Host Your AI SEO Content
Put your AI SEO content in a subfolder of your main site, such as example.com/guides/, unless a technical or legal reason forces a subdomain.
- How to Do AI SEO in Multiple Languages
Write each language version for the people who speak it, give every version its own URL, and link the versions together with hreflang tags.
- How to Prepare Your Website for AI Agents
Make your site easy for a machine to read and operate: use real buttons and labelled form fields, keep layouts stable, publish accurate product and price data that matches the page, and state your…
- How to Use AI to Write SEO Content Safely
Yes, AI-written content can be used for SEO, if it helps people.
- How to Test Whether Your AI SEO Changes Worked
Fix a list of prompts, run each one several times before you change anything, and record how often your brand is mentioned or cited.