Rahil Jain: AI SEO consultant and founder of Chalk Labs

Background

This is everything we state about Rahil's background. Each line comes from Chalk Labs' own founder record, and we add nothing else.

• Co-founder of Chalk Labs, a Web3 and AI growth agency, where he runs product and growth engineering.
• Former Goldman Sachs engineer and published researcher.
• Builds the systems behind the marketing: MVPs, CRMs, AI agents and growth infrastructure.
• Runs Chalk Labs' AI SEO programme: query research, answer pages, technical readiness and AI-visibility measurement.

For his full work history, see his LinkedIn profile.

How Rahil approaches AI SEO

The method has six parts. Each part links to a free guide that explains it in detail.

1. Find the real questions people ask AI

   Start from the questions buyers type into AI assistants, not from a keyword list. Write them as full sentences, the way a person would ask.

   • How to Find the Questions People Ask ChatGPT About Your Industry

2. Follow the fan-out to the deeper searches

   An AI assistant rarely runs one search. It runs several smaller ones behind the scenes. Record those searches and use them as the list of phrases to cover.

   • How to Do Query Fan-Out Research
   • What Is Query Fan-Out in AI Search?

3. Write one answer page per query, answer first

   Each page opens with a short answer that makes sense on its own. Detail, steps and sources come after. The opening answer is the part an assistant can quote.

   • How to Write Answer-First Introductions
   • What Is an Answer Block?

4. Make sure crawlers can read the page

   Check that the bots behind AI search can fetch the page, that the text is in the HTML, and that the page loads quickly. A page that cannot be read cannot be cited.

   • How to Check If AI Bots Can Crawl Your Website
   • How to Make Your Site Readable by ChatGPT (Server-Side Rendering)

5. Keep pages fresh and consistent across trusted sites

   AI systems tend to rely on facts that several trusted sites agree on. Keep key facts current, and make sure your own site, your profiles and outside mentions say the same thing.

   • How to Refresh Old Content for AI Search
   • What Are Consensus Signals in AI Search?

6. Measure citations, referrals and leads

   Track whether assistants mention and cite you, how much traffic they send, and which visits turn into leads. Report what moved and what did not.

   • How to Track AI Search Traffic in GA4
   • How to Measure AI SEO ROI

To see how the research behind these guides is done, read how we research and write this library.

Results we can show

These two results come from Chalk Labs' own case studies. They are search results: clicks, impressions and rankings. They are not lead counts or revenue.

See all case studies

Work with Rahil

Chalk Labs offers three plans. Prices are in USD.

Terms in brief

• Strategic Consulting is a one-time fee. Strategic Execution and Deep Execution run as a three-month programme with monthly pre-payment; each month has a clear deliverable and builds on the last.
• On the monthly plans, you can pause or stop at the end of any month with no further pre-payment owed.
• Pricing is in USD. Currency conversion and local taxes are the client's responsibility.

Copy-ready bio

Use these third-person bios for event pages, podcast guest forms, directories and your own site. They use only the facts listed under Background.

Why offer a copy-ready bio at all? Search engines and AI systems build a picture of a person from the pages that mention them. When LinkedIn, the personal site and other profiles describe a person the same way, that picture is clearer, and it is easier for an AI system to recognise an expert. This is a sound practice, not a ranking promise.

• What Is Entity SEO?
• How to Write Author Bios That Build Trust

How to choose an AI SEO expert

Rahil is one option among many. These six questions work for any consultant or agency, including Chalk Labs.

1. Ask for results in a market like yours. Clicks and rankings in one market say little about another. Ask how the result was measured, and whether it was leads or only traffic.
2. Ask how they find the questions people ask AI. A good answer describes a repeatable way to record what assistants search for. A keyword list exported from a tool is not the same thing.
3. Ask to see a finished page and its sources. Statistics should link to the page they came from, with a date. If a claim has no source, treat it as an opinion.
4. Ask who writes, who checks and how mistakes are fixed. Look for a named author, an update date, a disclosure of commercial interest and a clear way to report an error.
5. Be careful with promises about rankings or citations. Search engines and AI models belong to other companies. Nobody controls them, so an honest consultant promises work and reporting, not outcomes.
6. Ask how progress is reported and how you can stop. You should see citations, AI referrals and leads in plain numbers each month, and be able to stop without being locked into a long contract.

For a longer checklist, read How to Hire an AI SEO Expert.

Facts we do not claim

Trust depends on what is left out as much as what is said. Here is what we do not claim.

• We commit to the work and report every result. We do not guarantee rankings, citations or lead counts, because search engines and AI models are third parties.
• Results from other firms are never shown as ours. Published results from Gushwork's clients appear in this library with their source and a note that they are not Chalk Labs clients. See Can AI SEO Produce Leads in 15 Days? What the Evidence Shows.
• We list no credentials beyond the Background section. We do not claim awards, certifications or press features.
• Our own results come from two sites. They show what is possible, not what will happen on your site.
• We do not publish search-volume figures, because we could not source them. See the limits of our research.

Contact

• Book a 30-minute call
• Email: chalk.core@gmail.com
• LinkedIn: linkedin.com/in/rahilnjain
• Personal site: rahiljain.in

Frequently asked questions