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Comparison

Scrunch AI Alternatives for Teams and Agencies

By Rahil Jain, founder of Chalk LabsUpdated How we research

The short answer

Scrunch lists clear plans with seats and prompt counts, so its alternatives are mostly about fit: AthenaHQ for engine breadth, Otterly.AI for small posted prices, Profound for large brands, Ahrefs or Semrush if you live in those suites, or a free routine. We read public pages only and have tested none of these tools.

  • Scrunch Starter lists $300 a month, or $250 billed annually, with three users and 350 custom prompts 1.
  • Growth lists $500, or $417 annually, with five users and 700 prompts 1.
  • Annual billing saves about $600 a year on Starter by our sums.
  • Rivals bill by credits, checks or workspaces, so convert each to one monthly figure.

What are the best alternatives to Scrunch AI?

Scrunch posts prices, includes several users and lists a long platform set. Alternatives pull in other directions. Cheaper and smaller: Otterly.AI. Broader engine list through credits: AthenaHQ. Enterprise and agency workspaces: Profound. Inside an SEO suite: Ahrefs Brand Radar or Semrush. And free: Search Console plus a prompt log.

We read each vendor's public page on 20 October 2026 and ran no hands-on test. This page ranks nothing and makes no claim about accuracy. Disclosure: Chalk Labs sells AI SEO strategy and page production, not tracking software.

Which one fits you?

Four questions about team and budget. They suggest a starting point, not a vendor.

A team-ready tracker

Scrunch or a similar tool with seats and many platforms.

Best when
  • Three or more people need access
  • You want all major platforms in one price
  • You report to clients or leaders

A small posted-price tool or suite add-on

Otterly.AI, Semrush or Ahrefs.

Best when
  • A short prompt list
  • Few prompts and many users
  • You already own the suite

Free reports plus a log

Search Console and a monthly prompt sheet.

Best when
  • You are testing the idea
  • Budget is near zero
  • You track under about 30 prompts

A short quiz

0 of 4 answered

Question 1 of 4How many people need to log in?
Question 2 of 4How many prompts will you track?
Question 3 of 4What is your monthly budget for tracking?
Question 4 of 4Who reads the output?

What does Scrunch list publicly?

Starter is $300 a month, or $250 on annual billing, with three users, 350 custom prompts, 1,000 industry prompts, three personas and five page audits 1. Growth is $500, or $417 annually, with five users, 700 custom prompts, 2,500 industry prompts, five personas and ten page audits 1.

Every plan covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta 1. Extra seats cost $25 a month 1. Enterprise is custom and adds SAML and OIDC single sign-on, an Enterprise Data API and a dedicated go-to-market team 1. A 7-day Starter trial needs no card 1.

Does annual billing or an extra seat change the answer?

Yes, a little. The page describes annual billing as a 17% discount 1. Seats and prompts decide whether Starter or Growth is cheaper for your team.

Seat and billing maths (our arithmetic from listed prices)
  • Starter, monthly: $300. Starter, annual: $250 a month, so $600 less over a year.
  • Growth, monthly: $500. Growth, annual: $417 a month, so $996 less over a year.
  • Five people on Starter: $300 + two seats at $25 = $350 a month, with 350 prompts.
  • Five people on Growth: $500 a month, with 700 prompts.
  • If 350 prompts is enough, extra seats on Starter cost less than Growth.
  • Break-even: Growth costs $200 more than Starter, which buys eight extra seats at $25, so seats alone never justify Growth; prompts do.

What should you compare before you switch?

Line up the points that change cost or workflow. Start with seats and prompts, because they differ most between vendors.

  • Seats: how many users are included, and what an extra one costs?
  • Prompts: custom prompts only, or do pre-built industry sets count too?
  • Platforms: are all engines in the base price?
  • Client work: per-client workspaces or one shared account?
  • Security: SSO, an API and audit needs for larger buyers.
  • Trial: how long, and is a card required?

How do the alternatives compare for teams?

The table shows what each vendor's own page listed on 20 October 2026. Where a page gave no figure, we say so.

Public list prices and team features (read 20 October 2026; no hands-on test)
ToolPublic pricePrompts or creditsSeats and workspacesTrial
Scrunch$300 a month, or $250 annual (Starter) 1.350 custom prompts 1.3 users; extra seats $25 1.7 days, no card 1.
Otterly.AI$29, $189 or $489 a month (page also shows $25, $160, $422; unclear which applies) 2.15, 100 or 400 prompts 2.Unlimited team members on all three plans 2.Offered, length not stated 2.
AthenaHQFree; Starter $295 a month 3.300 credits free; 3,600 on Starter 3.Free tier lists unlimited users 3.Free tier 3.
ProfoundCustom; no dollar figure 4.50 prompts in trial 4.Unlimited seats; Agency Growth plan with 400 credits a month per client workspace 4.7 days 4.
Ahrefs Brand RadarAdd-on from $199 a month 5.2,500 to 25,000 checks 5.Not stated on the pricing page 5.None listed 5.
Semrush AI Visibility Toolkit$99 a month 6.25 prompts 6.Not stated in the content read 6.No trial 6.
Free routineNo licence fee.Your own list.Anyone with a sheet link.Not applicable.

When is an alternative the better fit?

Pick Otterly.AI if you track a short list and want the lowest posted entry price: Lite is $29 a month for 15 prompts, though the page also shows a second price set ($25, $160, $422) without saying which applies 2. Check which engines come included, because three are paid extras 2.

Pick AthenaHQ if engine breadth matters more than a flat fee, and you are comfortable with credit-based billing 3. Profound lists an Agency Growth plan with 400 credits a month per client workspace and a custom Enterprise tier; no dollar figures are shown, so ask for terms 4. Ahrefs or Semrush users can price their suite add-on before adding a second invoice 56.

Can you start without paying anyone?

Yes. Google says traffic from its AI features is counted in overall Search Console totals, under the Web search type, with no separate filter named on that page 7. That is real data, free.

Add a monthly prompt log of 20 to 30 questions, run by hand in the assistants your buyers use. The AI visibility tracking spreadsheet guide gives the columns. Agencies can run the same sheet per client until a client's report needs justify a paid seat.

What can no tracking tool promise?

No tool can promise that your visibility will improve. Google says third-party tools cannot see its internal ranking data or ensure results, and that AI-experience promises deserve scrutiny 8. Treat reports as samples and pair them with customer questions.

If a tool shows a gap, the fix is on your site and in your reputation. See AI visibility tracking tools compared and Google Search Console vs AI visibility tools.

Frequently asked questions

How much does Scrunch AI cost?

On 20 October 2026 Scrunch listed Starter at $300 a month, or $250 billed annually, and Growth at $500, or $417 annually 1. Enterprise is custom 1. Extra seats cost $25 a month 1.

Does Scrunch have a free trial?

Yes. The pricing page lists a 7-day Starter trial with no credit card required 1. Enterprise trials are limited to one brand and exclude SSO and the Data API 1.

What is the cheapest alternative to Scrunch?

Free routes cost nothing: Search Console and a spreadsheet 7. Among paid tools, Otterly.AI lists Lite at $29 a month for 15 prompts 2. That is a much smaller allowance than Scrunch Starter's 350.

Which alternative suits an agency with many clients?

Profound's pricing page mentions an Agency Growth plan with 400 credits a month per client workspace 4. Scrunch offers extra seats at $25 each 1. Ask both how they separate client data and what each workspace costs.

Do AI visibility tools make you more visible?

No. They measure what AI assistants say about you. Google states that third-party tools cannot ensure results 8. Better pages, clearer evidence and a stronger reputation do the improving.

About the author

Rahil Jain

Rahil Jain is an AI SEO (answer engine and generative engine optimisation) consultant and co-founder of Chalk Labs.

LinkedIn · Method and credentials

Sources

  1. Scrunch Pricing · ScrunchOpened October 20, 2026. Supports: Starter $300 monthly or $250 annual (3 users, 350 custom prompts, 1,000 industry prompts, 3 personas, 5 audits); Growth $500 or $417 (5 users, 700 prompts, 2,500 industry prompts); 17% annual discount; platforms; $25 extra seats; Enterprise features; 7-day trial.
  2. Otterly.AI Pricing · Otterly.AIOpened October 20, 2026. Supports: Lite $29, Standard $189, Premium $489 a month for 15, 100 and 400 prompts; four engines included, three as add-ons; trial offered, length not stated; unlimited team members on all plans; page also shows a second price set ($25, $160, $422) without saying which applies.
  3. AthenaHQ Pricing · AthenaHQOpened October 20, 2026. Supports: Free Essential tier with unlimited users and 300 credits; Starter $295 a month with 3,600 credits; one credit is one AI response.
  4. Profound Pricing · ProfoundOpened October 20, 2026. Supports: Trial with 50 prompts for 7 days; Enterprise custom; unlimited seats; Agency Growth plan with 400 credits a month per client workspace; no dollar figure shown.
  5. Ahrefs Pricing · AhrefsOpened October 20, 2026. Supports: Brand Radar add-on from $199 a month; packages with 2,500 to 25,000 checks; no trial listed; seats not stated on the page read.
  6. AI Visibility Toolkit · SemrushOpened October 20, 2026. Supports: Toolkit $99 a month with 25 prompts; no free trial.
  7. AI features and your website · Google Search CentralOpened October 20, 2026. Supports: AI feature traffic is included in overall Search Console traffic under the Web search type; no separate filter named; last updated 2025-12-10.
  8. Google Search's Guidance on Third-Party SEO Tools & Advice · Google Search CentralOpened October 20, 2026. Supports: Third-party tools lack Google's internal ranking data and cannot ensure results; AEO and GEO promises deserve scrutiny.
How this page was made. Built on Rahil Jain's AI SEO method and drafted with AI research assistance. Every statistic links to the page we read it on (opened October 20, 2026 or nearby). Published October 20, 2026; last updated October 20, 2026. Chalk Labs sells AI SEO services, so we have a commercial interest in this topic. Spotted an error? Tell us and we will fix it.