Rahil Jain
Co-founder · Product & Growth EngineeringEx-Goldman Sachs engineer and published researcher. Builds the machines behind the marketing, MVPs, CRMs, AI agents and growth infrastructure that turn attention into pipeline.
We help Web3 and AI companies get found, in the press, on Google and in AI answers.
Chalk Labs is a two-founder studio. We run PR, SEO and AI search, paid and outbound, and build the MVPs, CRMs and AI agents that turn that attention into revenue. Every result on this site links to its source.
Run by Rahil Jain and Shilika Jain.
Services
All services →Two halves of one job
Marketing creates demand. Product turns it into revenue. Most clients start with one and add the other.
Marketing
Get covered, get found, get meetings.
- 01PR & media relations
We get journalists at major outlets to write about your company.
- 02SEO · AEO · GEO
We make sure Google and AI chatbots recommend you when people ask.
- 03AI-optimised performance marketing
We run your paid ads and cut whatever isn't paying for itself.
- 04Personal branding
We turn your founder into someone the industry quotes and follows.
- 05Outreach automation
We send smart, personalised cold emails that book real sales calls.
Product
Build what turns that attention into revenue.
- 01MVP building
We build the first working version of your product in about a month.
- 02CRM systems
We build the software your sales team uses to track every deal.
- 03ERP systems
We build one system to run your inventory, finances and operations.
- 04AI agents
We build AI assistants that handle support, research and admin work.
- 05Websites
We design and build fast, beautiful websites, like this one.
Results
Work you can check
Numbers from our founders' campaigns, with the source one click away.
500+Media placements secured
5B+Estimated impressions
50+Product & token launches
2Founders on every account
Local commerce · Bengaluru, INMeru TrophyRead the case study →Personal brand · Globalshilikajain.comRead the case study →Decentralized AI · GlobalGaiaRead the case study →
From invisible to 27,300 Google clicks in 16 months
27.3kClicks in 16 months
2.3MSearch impressions
A brand-new site ranking #1 for its niche within a month
#1"Fractional PR manager crypto"
8.5kImpressions in 3 months
Forbes, Decrypt and Benzinga in five months
3Tier-1 features
6+Founder interviews & podcasts
Some campaigns predate the Chalk Labs name and were run directly by our founders.All 7 case studies →
Teams our founders have worked with
- Ripple
- Polygon
- NEAR Foundation
- OKX
- Animoca Brands
- WalletConnect
- MANTRA Chain
- RARI Foundation
- Fluence
- Gaia
- Web3Auth
- ParaSwap
- Rootstock
- Elastos
- HeyElsa
- SlateUp
How we work
From first call to first result
- 01
A 30-minute call
You tell us the goal. We ask about your numbers, your timeline and what you have already tried.
- 02
A written plan in 48 hours
What we would do first, what it costs, and the result we would hold ourselves to.
- 03
Kick-off within a week
The founders run the work directly. There is no account manager in between.
- 04
Progress you can verify
Coverage is linked, and search numbers come from your own Search Console, not ours.
Retainers start around $3k a month. MVP builds are fixed-scope, typically $10k–$40k.
About
Two founders. No account managers.
The people on your first call are the people who do the work.
Shilika Jain
Co-founder · PR & NarrativeFormer Partnerships & PR lead at CoinMarketCap. The quiet force behind some of the loudest headlines in Web3 & AI, 500+ media placements, 5B+ impressions, 50+ launches.
Questions
What people ask before hiring us
Chalk Labs is a marketing and product studio for Web3 & AI companies, one team covering both marketing (PR, SEO/AEO/GEO, AI-optimised performance marketing, personal branding, outreach automation) and product (MVPs, CRMs, ERPs, AI agents, websites). Strategy and build live under one roof, so campaigns ship with the infrastructure to capture them.
Engagements start around $3k/month for a focused single-channel retainer (e.g. PR or SEO/GEO) and scale with scope. Product builds are fixed-scope: MVPs typically land between $10k–$40k depending on complexity. Every engagement starts with a free teardown call so you know the plan before you pay.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) make your company the answer AI engines give, ChatGPT, Perplexity, Gemini and Google AI Overviews. As search shifts from links to answers, brands that are cited by the models win the demand that never reaches a results page.
Yes. Token launch communications is a core service: pre-TGE narrative building, exchange and KOL coordination, launch-week press, and post-listing momentum, handled by the operator behind 50+ launches.
Yes. Most of our clients are Web3 & AI founders, but half of what we do is straight product work: CRMs, ERPs, websites and AI agents for any business that wants software built well. If the jargon isn't your world, a TGE is a token launch, a KOL is an influencer, GEO means being the answer AI chatbots give, skip it and book the same call. We'll speak yours.
Book a call today, get a teardown and plan within 48 hours, and most engagements kick off within a week. MVP builds start with a one-week scoping sprint.
Contact
Tell us what you're working on
A few lines on what you're building and where growth is stuck is enough. One of the founders reads every message and replies within one working day.