Chalk Labs is a machine for turning attention into revenue. PR, GEO, performance and personal branding feed the intake — MVPs, CRMs and AI agents catch what comes out. Two founders run it. Every part is measured.
Scroll to run it. Your problem rides the belt — demand comes out the other end.
Your funnel, story and stack go under the scanner. We show you exactly where attention leaks and which numbers are lying to you.
Translation: we audit how you win customers, how you pitch yourself, and the tools you run on.
Every channel becomes a bet with a number on it — a hypothesis, a deadline, a kill criterion. If we can't measure it, we don't run it.
Translation: every channel gets a target and a deadline — miss the target, lose the budget.
Campaign and product leave the lab in the same sprint — the story makes demand while the build is ready to catch it.
Translation: the marketing and the product ship together, so new leads land somewhere built to convert them.
Losers die in weeks, not quarters. Winners get budget, automation and a compounding loop that keeps paying after we leave.
Translation: we stop what isn't working fast and put more behind what is.
Your funnel, story and stack go under the scanner. We show you exactly where attention leaks and which numbers are lying to you.
Translation: we audit how you win customers, how you pitch yourself, and the tools you run on.
Every channel becomes a bet with a number on it — a hypothesis, a deadline, a kill criterion. If we can't measure it, we don't run it.
Translation: every channel gets a target and a deadline — miss the target, lose the budget.
Campaign and product leave the lab in the same sprint — the story makes demand while the build is ready to catch it.
Translation: the marketing and the product ship together, so new leads land somewhere built to convert them.
Losers die in weeks, not quarters. Winners get budget, automation and a compounding loop that keeps paying after we leave.
Translation: we stop what isn't working fast and put more behind what is.
Tap what you need — your stack follows you. We'll bring the lab.
SHELF A — MARKETING · MAKES DEMAND
SHELF B — PRODUCT · CATCHES IT
Numbers from real campaigns — not a mood board.
IN PRINT — CLICK ANY OF THEM
NAMES WE'RE ALLOWED TO DROP
BEFORE / AFTER
Go on. Drag them around.
No account managers. You get us.
Ex-Goldman Sachs engineer and published researcher. Builds the machines behind the marketing — MVPs, CRMs, AI agents and growth infrastructure that turn attention into pipeline.
Former Partnerships & PR lead at CoinMarketCap. The quiet force behind some of the loudest headlines in Web3 & AI — 500+ media placements, 5B+ impressions, 50+ launches.
The ones every founder asks first.
Chalk Labs is a Web3 & AI growth laboratory — one team covering both marketing (PR, SEO/AEO/GEO, AI-optimised performance marketing, personal branding, outreach automation) and product (MVPs, CRMs, ERPs, AI agents, websites). Strategy and build live under one roof, so campaigns ship with the infrastructure to capture them.
Engagements start around $3k/month for a focused single-channel retainer (e.g. PR or SEO/GEO) and scale with scope. Product builds are fixed-scope: MVPs typically land between $10k–$40k depending on complexity. Every engagement starts with a free teardown call so you know the plan before you pay.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) make your company the answer AI engines give — ChatGPT, Perplexity, Gemini and Google AI Overviews. As search shifts from links to answers, brands that are cited by the models win the demand that never reaches a results page.
Yes. Token launch communications is a core service: pre-TGE narrative building, exchange and KOL coordination, launch-week press, and post-listing momentum — handled by the operator behind 50+ launches.
Yes. The lab's voice is tuned to Web3 & AI founders, but half the shelf is straight product work: CRMs, ERPs, websites and AI agents for any business that wants software built well. If the jargon isn't your world — a TGE is a token launch, a KOL is an influencer, GEO means being the answer AI chatbots give — skip it and book the same call. We'll speak yours.
That's the point of the lab. We build MVPs, CRMs, ERPs, AI agents and websites in-house — Next.js, Supabase, Claude and Gemini native. Marketing that creates demand, product that converts it, one accountable team.
The founders. Rahil Jain runs product and growth engineering; Shilika Jain runs PR and narrative. No account-manager layers: the people you meet on the first call do the work.
Book a call today, get a teardown and plan within 48 hours, and most engagements kick off within a week. MVP builds start with a one-week scoping sprint.
Tell us what you're building and what growth problem keeps you up at night. A founder — not a form-bot — replies within 24 hours with the first experiment we'd run.