CHALK LABS™Book a call

EVERY DOLLAR ISAN EXPERIMENT.

Paid acquisition across Google, Meta, X and Telegram with AI-driven creative iteration, bid strategy and attribution — treated as experiments, killed or scaled by the numbers.

Experiment-led media buyingFrom $3k/month + ad spend · killed or scaled by the numbers
THE BET WE'RE MAKING

If every dollar is scored by a model before it's spent, CAC falls and stays down.

WHAT COMES OUT OF THE MACHINE

YOU GET.

Full-funnel paid

Google, Meta, X and Telegram — the channels where Web3 & AI buyers actually are.

AI creative iteration

Variant generation and testing at a pace a human team can't match.

Attribution you trust

Tracking wired before spend, so kill/scale calls run on data, not vibes.

Weekly kill/scale calls

Losers die in weeks. Winners get budget. You see the ledger.

HOW IT RUNS

THE SEQUENCE.

Same machine, tuned for this job.

Tracking first

Pixels, conversions API, UTM discipline — no spend until measurement is trustworthy.

Hypothesis sprints

Each channel-audience-creative combo framed as a bet with a number and a deadline.

Creative velocity

AI-assisted variant production, human taste on what ships.

Compound the winners

Scale what clears the bar, feed learnings back into the next sprint.

AN HONEST FILTER

IS THIS FOR YOU?

GOOD FIT ✓

  • You know your unit economics (or want to)
  • Landing pages you can change quickly
  • $5k+/month of spend to learn with

NOT A FIT ✕

  • Unmeasurable funnel and no appetite to fix it
  • One creative, one audience, 'just run it'
  • Token projects looking for wash-trading-style vanity metrics
ASKED EVERY WEEK

GOOD QUESTIONS.

Yes — it's half the craft. We run compliant creative and targeting on Google and Meta where policy allows, and shift weight to X, Telegram and crypto-native networks where it doesn't.

Models score creative variants before they spend, bid strategies adjust to conversion data continuously, and iteration cycles that took an agency a week happen in a day. Humans still make the kill/scale calls.

Enough to learn: usually $5k–$20k/month in spend on top of the retainer. Below that, experiments can't reach significance fast enough to be worth running.

FREE TEARDOWN ✦ PLAN IN 48 HOURS

RUN AI-OPTIMISED PERFORMANCE MARKETING ON YOUR PROJECT.

Tell us what you're building and what growth problem keeps you up at night. A founder — not a form-bot — replies within 24 hours with the first experiment we'd run.

FILED DIRECTLY TO BOTH FOUNDERS