Chalk Labs

Websites thatmake the case for you

High-craft marketing sites and web apps, the kind that win design awards and pass Core Web Vitals. This site is the portfolio piece.

You're looking at oneFixed scope · from $8k
The goal

If the site itself proves your taste, the sales call starts half-won.

Deliverables

What you get

High-craft design

A site with a point of view, like the one you're on right now.

Core Web Vitals green

Craft that doesn't cost performance: fast on real phones, not just Lighthouse.

SEO/GEO architecture

Programmatic pages, schema and answer blocks wired in from day one.

Conversion engineering

Every scroll designed to end in a booked call, with the funnel instrumented.

Process

How it works

The same process we use on every account, adapted to this service.

Positioning first

The site argument comes before the art direction, what should a visitor believe by the bottom?

Design directions

Divergent art directions prototyped in the browser, not static mocks.

Build with motion

GSAP-grade interaction, accessibility and reduced-motion respected, CWV green.

Ship & instrument

Analytics, lead capture and SEO surface live from launch day.

Fit

Is this a fit?

Good fit

  • Your product is good but your site says otherwise
  • Design taste is part of your pitch
  • You want SEO/GEO built in, not bolted on

Not a fit

  • A template reskin by Friday
  • Design by committee of nine stakeholders
  • No one to own copy decisions
FAQ

Questions

A focused marketing site ships in 3–5 weeks: positioning, design directions, build, launch. Larger builds with programmatic SEO systems run 6–8 weeks. Fixed scope, fixed date.

Yes. Everything on it, from the design to the 120-page SEO system underneath, is the same work we do for clients.

You own the repo and it's built on boring-in-a-good-way tech (Next.js, Vercel). Most clients need near-zero maintenance; when you want new experiments, we're a retainer away.

Contact

Talk to us about websites

A few lines on what you're building and where growth is stuck is enough. One of the founders reads every message and replies within one working day.

Goes straight to both founders.