FIELDNOTES.
Every service we run, every price we're asked about, every comparison founders make before hiring us — written down, measured, and kept current. This is the lab, in public.
SERVICE ×26
What we run, how we run it, and what it costs.
- Web3 Marketing Agency That Gets You Cited by Google and ChatGPT
- Crypto Marketing Agency for Projects That Need Real Traction
- Crypto PR Agency: Tier-1 Coverage Without the Tier-1 Bloat
- Token Launch Marketing Agency: From Pre-TGE Hype to Post-Listing Growth
- Token Launch PR Agency for TGEs, IDOs and Exchange Listings
- Solana Marketing Agency for Ecosystem-Native Growth
- DeFi Marketing Agency: TVL Growth Without Mercenary Capital
- Memecoin Marketing Agency: Virality With a Plan
- Crypto SEO Agency: Rank in Google and AI Answers for Web3 Terms
- AI SEO Agency: Optimize for Google, ChatGPT, Perplexity and Gemini
- Generative Engine Optimization (GEO) Agency
- Answer Engine Optimization (AEO) Services
- AI Marketing Agency: AI-Native Campaigns, Human Strategy
- Marketing Agency for AI Startups
- B2B SaaS Marketing Agency for Pipeline, Not Vanity Metrics
- Web3 Performance Marketing Agency
- Web3 KOL Marketing Agency: Vetted Influencers, Real Reach
- Founder Branding Agency: Turn Founders Into Distribution
- Personal Branding for Crypto Founders
- Outreach Automation Services: AI-Personalized Cold Outbound
- MVP Development Agency: Launch in Weeks, Not Quarters
- AI MVP Development: Ship an AI Product in 30 Days
- AI Agent Development Company for Business Automation
- Custom CRM Development for Startups and Communities
- Custom ERP Development Without the Enterprise Price Tag
- Web3 Website Development: Sites Built for Trust and Conversion
ANSWERED ×20
Straight answers to the questions founders actually ask.
- How Much Does a Web3 Marketing Agency Cost in 2026?
- How Much Does Crypto PR Cost in 2026?
- How Much Does Token Launch Marketing Cost?
- How Much Do Crypto KOLs Charge in 2026?
- How Much Does an MVP Cost in 2026?
- How Long Does It Take to Build an MVP?
- How Much Does AI Agent Development Cost?
- How Much Does a Custom CRM Cost to Build?
- What Does a Crypto Marketing Agency Actually Do?
- How to Choose a Web3 Marketing Agency: 12 Questions to Ask
- Best Crypto PR Firms in 2026 (Honest Rankings)
- Best Web3 Marketing Agencies in 2026
- Best AI Marketing Agencies in 2026 by Specialty
- Best Generative Engine Optimization Agencies in 2026
- Can You Advertise Crypto on Google in 2026?
- Does SEO Still Work in 2026?
- How Do You Get Your Business Recommended by ChatGPT?
- Is GEO Worth It for Startups?
- What Is a Good Marketing Budget for a Token Launch?
- Do Crypto Projects Actually Need PR?
FIELD GUIDE ×33
Playbooks and teardowns from inside the lab.
- How to Market a Token Launch in 2026: The Complete Playbook
- Crypto PR Strategy in 2026: What Still Gets Coverage
- Web3 Community Building: From Zero to Engaged Holders
- Crypto Twitter (X) Growth Guide for Projects and Founders
- Telegram Marketing for Crypto Projects: The 2026 Guide
- The Discord Community Playbook for Web3 Projects
- Token Launch Checklist: 60 Steps Before, During and After TGE
- Pre-Launch Crypto Marketing: Building Hype Before TGE
- Post-TGE Marketing: Keeping Momentum After the Launch
- Exchange Listing Marketing: How to Maximize a CEX Listing
- How to Get Crypto Press Coverage (CoinDesk, Cointelegraph & Beyond)
- Crypto Influencer Marketing: Costs, Vetting and ROI in 2026
- Web3 Go-To-Market Strategy: A Framework for Founders
- How to Optimize for Google AI Overviews in 2026
- How to Get Your Brand Cited by ChatGPT
- How to Rank in Perplexity: A Source-Citation Guide
- llms.txt Explained: What It Is and Whether You Need One
- Schema Markup for AI Search: The Types That Actually Matter
- Entity SEO: How to Make Google and LLMs Understand Your Brand
- B2B SaaS SEO in 2026: Surviving AI Overviews
- Programmatic SEO: How to Scale Landing Pages Without Spam
- The Founder Personal Branding Playbook (Web3 and AI Edition)
- LinkedIn Growth for Founders: A 2026 Operating System
- Cold Email Outreach in 2026: Deliverability, AI and What Converts
- The Best AI Outreach Automation Tools in 2026 (Tested)
- How to Validate a Startup Idea Before Building an MVP
- Our MVP Development Process: Idea to Live Product in 30 Days
- How to Build an AI Agent for Your Business (2026 Guide)
- 21 AI Agent Use Cases That Actually Work in 2026
- CRM Implementation Guide: Why Most Rollouts Fail
- Web3 SEO: How Crypto Projects Rank When Ads Are Banned
- Crypto Ad Networks in 2026: Where You Can Actually Advertise
- AI Search Statistics 2026: 50 Stats on ChatGPT, AI Overviews and GEO
COMPARISON ×15
Honest trade-offs — including when not to hire us.
- Chalk Labs vs Traditional PR Agency: What Actually Changes
- In-House vs Agency Web3 Marketing: Cost and Speed Compared
- SEO vs AEO vs GEO: What's the Difference?
- GEO Agency vs SEO Agency: Which Do You Need?
- Crypto PR vs KOL Marketing: Where to Spend First
- Web3-Native Agency vs Web2 Agency for Crypto Projects
- Boutique vs Large Crypto Marketing Agency: Which Model Wins?
- Paid Ads vs Organic Growth for Crypto Projects
- Telegram vs Discord for Web3 Communities: The Decision Matrix
- MVP Agency vs Freelancers: Cost, Risk and Speed Compared
- MVP Agency vs Hiring In-House Developers: The Pre-Seed Math
- Custom CRM vs Salesforce: Which Fits a Startup?
- Custom ERP vs Off-the-Shelf: An Honest Comparison
- AI Agents vs Virtual Assistants: Cost and Capability in 2026
- Retainer vs Project-Based Agency Pricing: What to Choose
USE CASE ×15
Specific problems, specific instruments.
- CRM for Web3 Communities: Track Members, Not Just Leads
- CRM for Token Projects: Investors, KOLs and Partners in One Place
- Investor Relations CRM for Fundraising Founders
- ERP for Crypto Startups: Ops, Treasury and Compliance
- AI Agents for Customer Support: Deflect 60% of Tickets Without Enraging Anyone
- AI Agents for Lead Generation and Outbound
- AI Agents for Community Management in Web3
- Outreach Automation for Web3 Business Development
- Marketing for DeFi Protocols: A Growth Framework
- Marketing for Crypto Exchanges: Acquisition Under Ad Bans
- Marketing for AI SaaS Startups: Standing Out in the Noise
- PR for Token Generation Events: Engineering the Launch-Week News Cycle
- GEO for B2B SaaS: Getting Recommended by ChatGPT
- Websites for Token Launches: Convert Hype Into Holders
- MVP Development for Non-Technical Founders
GLOSSARY ×7
The vocabulary of AI-era growth, defined.