HEADLINES THATCOMPOUND.
End-to-end narrative architecture for Web3 & AI companies: tier-1 placements, founder profiling, token launch comms and crisis management — run by the operator behind 500+ placements.
If tier-1 journalists tell your story, trust compounds faster than any ad budget.
YOU GET.
Tier-1 placements
CoinDesk, Cointelegraph, TechCrunch-class coverage pitched on story, not spray.
Founder profiling
Your founders positioned as the quotable voices in your category.
Launch comms
Pre-TGE narrative, launch-week press waves, post-listing momentum.
Crisis management
A steady operator on the phone before the story writes itself.
THE SEQUENCE.
Same machine, tuned for this job.
Narrative teardown
We audit how the market currently describes you — and find the story journalists actually want.
Story engineering
Angles built per outlet and per beat, tied to news cycles you can ride.
The pitch run
Direct founder-to-journalist outreach from relationships built over 500+ placements.
Coverage compounding
Every placement recycled into sales decks, SEO, AI-engine citations and the next pitch.
IS THIS FOR YOU?
GOOD FIT ✓
- Raising or launching in the next 2 quarters
- A genuinely new claim to make in Web3 or AI
- Founders willing to be the face of the story
NOT A FIT ✕
- You want guaranteed coverage volume by Friday
- The product doesn't exist yet and neither does the story
- PR as a substitute for product-market fit
GOOD QUESTIONS.
First placements typically land within 3–6 weeks of kickoff — narrative building starts day one, and pitching starts as soon as the story holds up to a journalist's scrutiny.
No serious PR operator does. What we point to instead is the record: 500+ placements and 5B+ impressions across Web3 and AI. We take on stories we know we can place.
Shilika Jain — the co-founder who built the record — not a junior account exec. The relationships are hers, and they're the reason the emails get opened.
RUN PR & MEDIA RELATIONS ON YOUR PROJECT.
Tell us what you're building and what growth problem keeps you up at night. A founder — not a form-bot — replies within 24 hours with the first experiment we'd run.